This is a great advertising ploy by Nike, but I LOVE this concept! I don't usually put videos on here, but I thought it was good enough to share!
Love this photo!
"The idea behind 'Find Your Greatness' is simply to inspire and energize
everyday athletes everywhere to celebrate their achievements,
participate and enjoy the thrill of achieving in sport at their own
level," saidGreg Hoffman, Nike VP of Brand Design
& Communications. "Nike’s co-founder Bill Bowerman said, 'If you
have a body you're an athlete,' and that's a really compelling insight
for all athletes as we celebrate great sporting moments this summer."